La Casa Salon: Italian furniture for unique people
The furniture store website lacasa-m.ru came to us with low visibility and weak growth dynamics. The main goal was to increase organic presence in the competitive furniture niche, strengthen categories and product pages, expand semantics, and boost coverage of key queries.
What we did
— conducted a comprehensive SEO audit;
— redesigned the catalog and subcategory structure;
— enhanced product pages and categories with semantic clusters;
— implemented microdata and improved behavioral signals;
— carried out targeted link-building;
— optimized content for high-frequency furniture queries;
Results
— According to the visibility chart (Serpstat):
— minimum value — 578 (start);
— maximum — 19,760 (growth peak);
— sharp growth begins from the moment of optimization → steady transition to a new visibility zone;
— long-term position retention and stable positive dynamics;
— two key spikes (marked with arrows): the first — after catalog optimization, the second — after semantic expansion;
CHOOSE THE BEST
Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.
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