World of Quality Plumbing Online Store

svitsanteh.com.ua is an online plumbing store that initially had almost no presence in organic search: visibility was at 0, with only a few keywords and no traffic. The niche is complex and highly competitive, so the main goal was to expand semantic coverage for plumbing categories, optimize the catalog, and bring the site into stable organic search.

What we did

— carried out comprehensive technical optimization;

— completely redesigned the catalog structure (toilets, sinks, bathtubs, faucets, etc.);

— expanded semantic coverage for plumbing types and brands;

— optimized product pages and filters;

— implemented structured data markup;

— strengthened external signals through link building;

— regularly updated content and improved internal linking.

Results

— Visibility: starting at 0, reaching a maximum of over 2; showing steady growth and entering the active organic search zone.

— Traffic: starting at 0, reaching a maximum of 12 035 visits.

— Keywords: growth from 4 to 79 310; a significant jump occurred after work on categories, followed by stable retention and gradual growth.

The svitsanteh.com.ua project demonstrates how technical optimization, expanded semantic coverage, catalog redesign, and systematic content work can transform a website from zero presence to high organic visibility. The plumbing store grew from 0 to over 79 000 keywords, gained more than 12 000 visits, significantly strengthened its presence for commercial queries, and secured stable positions in a competitive product niche.

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Every company in any business eventually needs a website. A well-designed website is not only a business card and a company's face, but also a key driver of sales.

Kelyan Media – a team of professionals who have been creating and developing custom websites for over 5 years. We believe that a website is a key tool for any business, so our goal is to help our clients achieve a high-quality and effective turnkey website.

e-zoo.com.ua is a large online pet store that initially had almost no presence in organic search: minimal traffic, low visibility, and a narrow semantic scope. The niche is highly competitive, covering pet food, accessories, veterinary products, and popular brands with strong demand. The main goal was to drive the site’s visibility in organic search for thousands of product and brand queries and ensure scalable growth. <strong> What we did</strong> - Expanded semantics by tens of thousands of product and brand queries; - Optimized categories: food, fillers, treats, veterinary drugs; - Enhanced product cards and implemented structured data; - Optimized filters for better indexing; - Conducted a technical audit and bug fixes; - Implemented cross-linking between categories and products; - Initiated large-scale link building; - Improved UX, which increased page views and behavioral signals. <strong>Results</strong> - Traffic: min: 0, max: 245,500+ clicks, steady growth as product groups were covered - Keywords: min: 744, max: 608,000+ keywords: further expansion led to entry into the TOP-100/50 for tens of thousands of keywords The e-zoo.com.ua project demonstrates how large-scale work with the catalog structure, semantics, product cards and technical optimization can transform a site from a near-zero state into a powerful player: the store grew to more than 600,000 keywords, 245,000 organic clicks, received huge coverage of brands and categories and became one of the organic leaders in the pet products niche.

E-zoo pet store

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