Online and offline event promotion in Tashkent - checklist
In today's world, organizing events requires a comprehensive approach to promotion. Technology is rapidly evolving, opening up vast opportunities for online and offline marketing. In Tashkent, the capital of Uzbekistan, event organizers must consider market specifics and utilize a variety of tools to successfully promote their events. What and when to hold? The first and, at the same time, one of the key questions […]
How to negotiate and win contracts
In this article, we'll look at preparing for and conducting negotiations with partners, investors, and clients, considering the various tactics applicable to each situation. However, there are a few constants that should always be considered: impeccable appearance, politeness, and professionalism. Preparing for Negotiations: Initial preparation for negotiations involves defining the goal you want to achieve, whether it's closing a deal, […]
How to Create a Customer Journey Map (CJM) – Tips and Recommendations
A Customer Journey Map (CJM) is a powerful tool for understanding the customer experience and optimizing engagement across all stages of their interaction with your company. Creating a CJM helps identify customer needs and expectations, as well as identify areas where the experience can be improved. In this article, we'll look at how to create an effective Customer […]
How to Promote Your Expertise Online: 13 Tips
What is a Personal Brand? Online Personal Branding: A Key Tool for Expert Promotion In the era of digital transformation and internet growth, creating and promoting a personal brand is becoming increasingly important for successful business and achieving professional goals. A personal brand is what you represent online: your unique digital presence that helps establish your […]
What is advertising creative and how to determine its effectiveness?
What are creatives and how are they created? Creatives are advertisements displayed to users in apps, websites, and other platforms. Creatives can take the form of graphics, video, audio, and other formats. The primary goal of an advertising creative is to attract the consumer's attention, encourage them to view the ad, click on the link, and perform the desired action. To achieve this, […]
What is mobile photography and how to make money from it?
What do we call mobilography? In our modern times, mobile phones have become an integral part of everyday life. They allow us to stay connected, perform various tasks, and be entertained. One of the most popular mobile phone functions is the camera, and this is where the art of mobilography begins. Mobilography is the process of taking photographs using mobile phones. This new and exciting […]
Comprehensive online business promotion – what does it consist of?
What is Integrated Internet Marketing? Integrated internet marketing is the use of a full range of tools and channels to engage your target audience, leveraging the most effective tools for your business. An integrated internet marketing strategy is built on continuously improving your website content. This leads to optimized behavioral factors, increased audience trust, increased lead flow, and increased sales. It also includes promotion on […]
What is Marketing: 7 Different Definitions
Marketing is an integral part of any successful business today. However, this concept hasn't always existed, and its history spans several centuries. The history of marketing has its roots in the ancient history of trade and commerce. From the very beginning of human history, people have traded goods and services, and gradually this activity became increasingly organized […]
Instagram Reels: 18 Ideas for Creating Trending Videos
Reels is an Instagram feature that lets you create and share short videos up to 60 seconds long. With Reels, you can create cool, high-quality, and engaging videos that will captivate your audience. In this post, I'll share three ideas for making trending videos with Reels. Storytelling: One of the best ideas for […]
What is the difference between Marketing and PR?
Marketing and PR are two key concepts in modern business culture. Every day, we encounter various advertising and marketing campaigns, as well as news reports, that create a certain perception of an organization or product. But what do these terms actually mean, and how did they emerge historically? Marketing is the process of planning and […]