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Instagram Stores vs. Telegram Bots: A Global Performance Marketing Study for Retail in Uzbekistan

3D illustration: Comparison of profitability and conversion rates of a classic Instagram store and a standalone Telegram bot for e-commerce in Uzbekistan

In 2026, Uzbekistan's retail industry is experiencing a crisis in traditional SMM: the cost of customer acquisition on Instagram is rising, while conversion rates are falling due to the long transaction cycle on Yandex.Direct. This article is an in-depth analysis of an alternative in the form of autonomous Telegram bots (Mini Apps). We analyze the shift in focus from reach to ROI (return on investment) using real numbers, compare the unit economics (CPL and CAC) of both platforms, and […]

How much does it cost to develop a turnkey sales website in Tashkent in 2026: from a business card to Highload E-commerce?

Infographics: The evolution and modern development of sales websites in Tashkent from the KelyanMedia agency

In 2026, website development in Uzbekistan requires a comprehensive performance approach. The cost of a professional website in Tashkent ranges from 1,500 to 3,000 rubles for landing pages and corporate resources, and from 5,000 to 15,000 rubles+ for Highload E-commerce. The price is influenced by the choice of architecture (CMS or custom frameworks), the depth of UX/UI analytics, and integration with local payment systems […]