Business Income and Expenses: How to Prepare a PnL Report
In today's dynamic and competitive marketplace, effective financial management is becoming a critical factor in business success. A profit and loss statement (P&L) provides entrepreneurs and executives with the insights they need to make informed decisions aimed at improving a company's financial stability. In the following sections of this article, we'll take a detailed look at how a P&L statement is constructed, the key […]
What is crowd marketing? Search engine optimization tips
Crowd marketing is a strategy in which companies actively engage with a broad audience, known as "the crowd," to accomplish a variety of marketing objectives. These objectives can include writing reviews, creating content, participating in contests, and spreading information about a product or service. Analyzing and identifying relevant conversations: Effective crowd marketing begins with a thorough analysis […]
How to Start a Business from Scratch: Key Steps to Success
In a time when technology and innovation are shaping a dynamic business landscape, starting your own business is more relevant than ever. However, despite all the attractive prospects, taking this step can be a challenge. Financial risks, uncertainty, and a lack of experience can become obstacles to entrepreneurial success. In this article, we offer an in-depth look at the process of starting a business […]
Yandex.Direct or Google Ads?
How to choose the most effective advertising platform? Modern entrepreneurs actively use the internet to promote their products and services worldwide. Forgoing the time-consuming process of website SEO optimization, they often resort to paid web advertising. However, they face the question: where exactly should they promote? If we consider only the two main players in contextual advertising, the choice is […]
What should a website SEO audit be like in 2024?
A key element of successful online promotion in 2024 is a comprehensive website SEO audit. In today's dynamic search engine environment, requirements are constantly evolving, requiring a more comprehensive approach to the audit. In 2024, beyond technical aspects, user experience, content quality, and the website's overall online reputation will become increasingly important. An SEO audit should include an analysis of […]
10 Tips for Aspiring Entrepreneurs
Thinking about starting your own business but aren't sure where to begin? Or perhaps you've already launched a project but realized you lack certain knowledge? In situations like these, you're likely overwhelmed by information overload. But how can you turn this information flow into action? Let's share some valuable tips from Artem Vakhrushev's book "I Want […]
Who is a marketer and what do they do?
In the modern world, marketing has become an integral part of business, serving as a key component alongside the production of goods and the provision of services. It has also become one of the most in-demand areas of online business, reflected in over 10,000 job postings in this field in Russia alone. If you're considering a career in marketing, it's important to understand this dynamic field. We […]
How to make a company website selling
In today's world, creating a company website is a necessary step toward a successful business. However, for a website to be truly useful and drive sales, it's essential not only to create its virtual walls but also to learn how to build an attractive and productive world around them. In this article, we'll explore the key aspects of making your company's website more than just […]
How to Create a Business Franchise in Tashkent: An Action Plan from Scratch
Creating a franchise is a strategic move that requires careful planning and execution. If your goal is to expand your business in Tashkent through franchising, follow this action plan: 1. Marketing Research. Marketing research is a key step in creating a franchise in Tashkent. A thorough understanding of the market and consumer demand will allow you not only to assess the business's prospects but also […]
How to add a WhatsApp link to Instagram
In the world of social media, every detail matters, and having a direct way for your followers to contact you is a crucial element of a successful Instagram presence. One such method is adding a WhatsApp link, which will facilitate communication and increase engagement with your audience. In this article, we'll walk you through the simple steps to adding a WhatsApp link […]